Marketing Analysis Digital Marketing - 1520 Words

Marketing, just like any aspect of a business’ socio-economic complex, has seen tremendous growth in the past few decades. Primarily motivated by the ever-advancing technology, marketing has taken a bold new perspective that rivals its former self in terms of reach, effectiveness, and general appeal. Industry pundits have acclaimed new age marketing techniques as thoroughly sufficient and one through which economies stands to benefit substantially should they be employed. One such emerging offshoot is digital marketing. Digital marketing is the promotion of products, brand or services in one or more forms of electronic media. It is a departure from traditional marketing in that it involves the use of infrastructures that analyzes marketing campaigns and provides real-time information on their efficacy. It is an umbrella term for interactive, measurable, and targeted marketing of products and services of digital setups to reach masses and convert the resulting leads into customers. Consequently, it is majorly focused on retaining them. Its key objective is to increase sales through various digital marketing techniques, build inference as well as increase a brand s presence. Espoused in it is a comprehensive selection of products, services, and marketing tactics, with the internet at the core of its dissemination. Mobile networks, traditional television, and radio, are also a central part of this marketing concept. Its activities involve, search engine marketing (SEM),Show MoreRelatedMarketing Analys is : Digital Marketing1340 Words   |  6 Pagesbecome clear that in this internet age the world has transformed into electronic information utilization based on technology and globalization, this situation leads to an increase of the use of digital marketing (Syscomdigital.ro, 2015). One of the marketing functions that can be influenced by digital marketing is promotion. Promotions process involves advertising in multichannel and sales promotions. The main way to obtain results through promotions is by ensuring that companies choose the right targetRead MoreMarketing Analysis : Ge Healthcare- Digital Marketing1003 Words   |  5 Pages GE Healthcare- Digital marketing KULDIP MEDHE GE healthcare deliver services to people around the globe using transformational medical technologies. Among them are services such as biopharmaceutical manufacturing technologies, medical diagnostics, medical imaging and information technologies, patient monitoring systems, drug discovery, and performance solutions services. The ultimate goal of using digital marketing strategy is for customer and market acquisition. The reason being is acquireRead MoreA Analysis Of The Digital Marketing Campaign1031 Words   |  5 Pages1. 1. Introduction The report carries out a thorough analysis of the digital marketing campaign For the Bold for product Doritos in social community media and social publishing media. To consider the result whether the campaign succeeds in terms of two criteria of the detailed analysis marketing campaign for growing sales and increasing proximity to customers. The marketing campaign called â€Å"For the Bold† held by the company of Doritos - PepsiCo Inc.(PEP). Based on the data from Savory Snacks IndustryRead MoreMarketing Analysis : B2b Digital Marketing1120 Words   |  5 PagesB2B Digital Marketing | Listen | Plan | Engage | Deliver Exactly What Chinese Clients Expect of You Marketing your business to a Chinese business is in complete contrast to marketing it to a western audience. Potential Chinese clients value various non-intuitive aspects of your business including the ability to extensively negotiate, flexibility, use precise language for what the product delivers, and communicative value, and patiently building relationships. LISTEN — Understanding What ProspectiveRead MoreDigital Marketing Web Analysis Report1369 Words   |  6 Pages Digital Marketing Web Analysis Report Student’s name: Institution: Instructor: Subject: â€Æ' Executive Summary This report looks at the company website for Kogan.com which is the client organization and Appliances online, the field related competitor. The criteria used for analysis depends upon four identified criteria which include: trust, content, usability and design. This four criteria will be used to identify the strengths and weaknesses of the particular websites identified above mainly theRead MoreAn Analysis Of Woolworths Australia Digital Marketing Strategy1797 Words   |  8 PagesAn Analysis of Woolworths Australia Digital Marketing Strategy Analyzing the Business Decision Woolworths Limited is an Australian retail company. Judging by market share and sales, Woolworths is the largest food and liquor retailer in Australia. The first store was opened on Friday, 5 December 1924, and today Woolworths operates 1000 stores around Australia. Perishable Pundit (2013) writes that from the beginning, Woolworths used daily newspapers to advertise. â€Å"In 1937 they decided to use theRead MoreMarketing Analysis : Mahalo Digital Company Essay2335 Words   |  10 PagesEstablished in 2002, Mahalo Digital Company specializes in providing innovative Business-to-Business (B2B) communication solutions. There are ten employees in the company who are known as ‘service minds’ and are ready to deliver high-quality products and services to clients. Mahalo’s products and services include doing presentation graphics, web and intranet design, and many more. Mahalo aims to further establish and develop relationship between clients and their customers effectively and efficientlyRead MoreDigital Marketing : What Is It Important?1604 Words   |  7 PagesDigital Marketing: what is it and why is it important? For those who may not be familiar, digital marketing involves the use of a website and any associated marketing tools in order to promote your business online. Despite such an acceleration in terms of Internet use and the ease with which we now access it, the digital world is still a complete mystery to some and as a result, the importance of digital marketing is all but lost on them. What people seem oblivious to is the fact that digital marketingRead MoreEffectiveness Of Digital Marketing For Marketers And Consumers1450 Words   |  6 PagesEFFECTIVENESS OF DIGITAL MARKETING STRATIGIES SONIA DARA Assistant Professor , Department of commerce, Khalsa College For Women, Civil Lines Ludhiana, Punjab, India E-mail- darasonia27@yahoo.in ABSTRACT Marketers are faced with new challenges and opportunities within this digital age. Digital marketing drives the creation of demand using the power of the internet, and satisfies this demand in new and innovative ways. In other words Digital marketing is the utilization of electronicRead MoreAuthentic Wine Country Is A Small Enterprise756 Words   |  4 PagesAuthentic Wine Country cannot let competitors use digital media against them to attract the younger generation and gain market share. In order to guard against competition, the company should utilize business agility to maintain a digital model for providing superior customer service as well as maintain a digital marketing presence that positively and correctly represents the company’s services and reputation to the younger generation. Therefore, Authentic Wine Country must acquire as much knowledge